{"id":54289,"date":"2020-10-06T13:20:00","date_gmt":"2020-10-06T20:20:00","guid":{"rendered":"https:\/\/world.edu\/?p=54289"},"modified":"2020-10-06T13:20:00","modified_gmt":"2020-10-06T20:20:00","slug":"students-what-do-they-have-to-do-on-linkedin","status":"publish","type":"post","link":"https:\/\/world.edu\/students-what-do-they-have-to-do-on-linkedin\/","title":{"rendered":"Students, what do they have to do on LinkedIn?"},"content":{"rendered":"

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\n\u201cDo you have a LinkedIn account?\u00a0Every time we ask them this question, at the start of the Personal Branding course we run at ESCP Business School, 100% of the students raise their hands.\u00a0But when asked about the way they use this social network, their answers converge on this type of comment: \u201cI know I have to be there but I don’t know how to act and actually use it\u201d.<\/p>\n

Why do these students, who are often addicts to Facebook and Instagram, seem to maintain a circumspect relationship with this social network, even though research highlights the positive effects of using LinkedIn on their career?\u00a0(\u00a0Davis et al<\/a>\u00a0).<\/p>\n

Several hypotheses can be put forward to explain their paradoxical position.<\/p>\n

Appear more than appear<\/strong><\/h4>\n

It is clear that many students feel compelled to be present on LinkedIn but do not know exactly why.\u00a0Their presence on Facebook, Instagram and more recently TikTok, has become for them \u201can implicit standard of rigor\u201d where they rather easily expose \u201cmetaphorizations\u201d of them (according to the words of\u00a0De Rigail<\/a>\u00a0, 2013).\u00a0They have thus become accustomed to taking part in \u201cdigital worlds\u201d that they have selected, to maintain or expand their friendships, or quite simply to show themselves and be seen.<\/p>\n

Far from these personal aims, LinkedIn corresponds more for them to a social norm developed by others, to which they must adhere to claim to develop their professional networks, and which they often have difficulty identifying and choosing.<\/p>\n

While students have become accustomed to talking about themselves on social networks, they often find it easier to show their personal identity than their professional identity.\u00a0Their photos, their participation in events and their passions are exhibited more easily than their backgrounds and achievements.\u00a0“Appearing”, sometimes accompanied by artifices or projections of oneself, thus tends to be an easier process for these young adults, than “appearing” with the help of facts and achievements in the eyes of a newcomer. professional sphere.<\/p>\n

The challenge of LinkedIn is to expand their network beyond their close circle of acquaintances.\u00a0But young people sometimes stop at this stage, not daring to ask for more experienced people.\u00a0They struggle to boost their profile, through their activities, through reactions or posts.\u00a0Many feel they have little legitimacy in relaying information, reacting to the activities of others and creating information.<\/p>\n

LinkedIn offers\u00a0four types of potential<\/a>\u00a0to its members:<\/p>\n