{"id":54130,"date":"2020-09-23T08:00:48","date_gmt":"2020-09-23T15:00:48","guid":{"rendered":"https:\/\/world.edu\/?p=54130"},"modified":"2020-09-22T19:25:53","modified_gmt":"2020-09-23T02:25:53","slug":"smartphone-addiction-what-are-the-differences-between-girls-and-boys","status":"publish","type":"post","link":"https:\/\/world.edu\/smartphone-addiction-what-are-the-differences-between-girls-and-boys\/","title":{"rendered":"Smartphone addiction: what are the differences between girls and boys?"},"content":{"rendered":"

\"\"<\/p>\n

The smartphone is omnipresent in the daily life of adolescents.\u00a0Between 10 and 15 years old, 87% own a smartphone.\u00a0This is even the case for\u00a065% of them<\/a>\u00a0since entering sixth grade.\u00a0As a result, more and more of them\u00a0fear the loss<\/a>\u00a0of this cell phone that connects them to their friends and the world, and feel the need to frequently consult the messages and notifications they receive.<\/p>\n

In\u00a0one of my research<\/a>\u00a0on \u201cGeneration Z\u201d published in 2018, I estimated that 85% of 15-18 year olds could be considered addicted to their smartphone, compared to 77% of 18-24 year olds and 68% of 25. -34 years old.\u00a0But what uses do adolescents really make of their smartphones?\u00a0And are there differences between girls and boys to explain dependent smartphone use?<\/p>\n

In a field where knowledge is often more intuitive than scientific, I sought to understand the effect of gender on the mechanisms underlying the interactions of 15-18 year olds with their smartphones and their peers.<\/p>\n

A field to explore<\/strong><\/h4>\n

To date, few studies adopt a gender perspective to explore smartphone uses.\u00a0Most of the research conducted does not distinguish between adolescent and adolescent practices.\u00a0It happens that\u00a0studies<\/a>\u00a0include only adolescents, or more often than adolescent girls, but they justify this choice by differences in consumption, without however attempting to model them.<\/p>\n

Therefore, in these studies, gender appears more as a biological datum than as an object of research in itself in marketing, even though new \u201cgender studies\u201d seek to explore the foundations of the development of gender through consumption.<\/p>\n

Furthermore, descriptive studies show that girls tend to become more addicted to their smartphones than boys.\u00a0For example, from a sample of 976 female and 820 female students, a\u00a0study<\/a>\u00a0indicates that the risk of addiction is 23.9% in girls compared to 15.1% in boys.<\/p>\n

Play or chat<\/strong><\/h4>\n

Through a\u00a0research<\/a>\u00a0carried out among 463 French adolescents (average age, 16 years), and based on the theory of uses and gratuities, we confirmed the differences in the forms of smartphone use between girls and women. the boys.<\/p>\n

The functionalist approach of the \u201cuses and gratification\u201d type initiated by\u00a0Katz’s work<\/a>\u00a0is a model for the study of uses which adapts particularly well to the smartphone.\u00a0This theory postulates that an individual uses mass communications to connect (or gain distance) with others (oneself, family, friends, nation, etc.) through relationships that are either instrumental, emotional or still integration.<\/p>\n

Adolescent girls tend to be smartphone dependent seeking to strengthen their relationships with others – hence for social motivations – while boys tend to have process-related motivations: they gain satisfaction from the experience of browsing the laptop in their own home. functional process.<\/p>\n

Digital uses are also gendered: boys spend more time watching videos and playing on their smartphones, while girls prefer social networks.\u00a0In addition, there are gender differences in online security practices: 63% of boys say they have\u00a0complicated\u00a0passwords<\/a>\u00a0compared to 57% of girls.<\/p>\n

Identity crafts<\/strong><\/h4>\n

These differences are rooted in the process of gender socialization of girls and boys who continue to be brought up in a differentiated way according to gender norms and representations.\u00a0Research\u00a0in sociology takes<\/a>\u00a0account of gender differences with regard to adolescent identity construction.\u00a0They show that boys build their identity independently, want to lead communication, and use the relationship to each other as a support.<\/p>\n

On the contrary, girls build their identity by interacting with others, they are more inclined in their relations with peers to offer support, leave more room for the voice of the other and develop a collaborative and pro-social relationship with their children. friends.\u00a0Adolescents use the smartphone as a tool for \u201cidentity DIY\u201d, if we take up\u00a0Kaufmann’s<\/a>\u00a0words\u00a0.<\/p>\n

If marketers are interested in this data to adapt to a \u201cgender\u201d vision of consumption, these results are also valuable for educators who want to help adolescents to take a step back from digital tools and reflect on their uses.<\/p>\n

Author Bio:<\/strong> Elodie Gentina is Associate Professor Marketing at I\u00c9SEG School of Management<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The smartphone is omnipresent in the daily life of adolescents.\u00a0Between 10 and 15 years old, 87% own a smartphone.\u00a0This is even the case for\u00a065% of them\u00a0since entering sixth grade.\u00a0As a result, more and more of them\u00a0fear the loss\u00a0of this cell phone that connects them to their friends and the world, and feel the need to […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":54131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95],"tags":[357408],"coauthors":[11733],"class_list":["post-54130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-smartphone-addiction"],"acf":[],"yoast_head":"\nSmartphone addiction: what are the differences between girls and boys? - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/smartphone-addiction-what-are-the-differences-between-girls-and-boys\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Smartphone addiction: what are the differences between girls and boys? 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