{"id":49975,"date":"2019-10-31T12:34:07","date_gmt":"2019-10-31T19:34:07","guid":{"rendered":"http:\/\/world.edu\/?p=49975"},"modified":"2019-10-31T12:34:07","modified_gmt":"2019-10-31T19:34:07","slug":"will-the-ncaas-move-to-let-college-athletes-get-paid-endorsements-make-a-difference-3-questions-answered","status":"publish","type":"post","link":"https:\/\/world.edu\/will-the-ncaas-move-to-let-college-athletes-get-paid-endorsements-make-a-difference-3-questions-answered\/","title":{"rendered":"Will the NCAA\u2019s move to let college athletes get paid endorsements make a difference? 3 questions answered"},"content":{"rendered":"

\"\"<\/p>\n

1. Will this measure bring new opportunities for student athletes?<\/strong><\/h4>\n

I think that remains to be seen. For the few college superstars in football and mens\u2019 basketball, there will potentially be more marketing opportunities at the large-scale level, such as national and international endorsement deals, camp appearances and apparel contracts. For others, there may be more small-scale opportunities to be paid for work that has to do with their athletic connections to their university. So, for example, if I am a swimmer, I can now use my position on the swim team to advertise lessons and make money off of that.<\/p>\n

And I think that that is really what the NCAA has in mind, because in the\u00a0NCAA\u2019s statement<\/a>\u00a0about their decision, they make clear they want to \u201cassure student-athletes are treated similarly to non-athlete students unless a compelling reason exists to differentiate.\u201d<\/p>\n

One of the main arguments for paying NCAA athletes is that non-athlete students can work to make money while they are at school and most athletes are too busy to do so. I think in that way there may be additional opportunities for student-athletes to make money. But I\u2019m not sure that the compensation that most athletes can potentially get will alleviate some of the\u00a0economic stressors<\/a>\u00a0that student-athletes \u2013 especially men\u2019s basketball and football players \u2013 experience while they\u2019re at campus.<\/p>\n

2. The NCAA says it plans to \u201cmaintain the priorities of education and the collegiate experience\u201d of student athletes. Has it until now?<\/strong><\/h4>\n

Well, it\u2019s not a priority in practice. My\u00a0research<\/a>\u00a0looks at the hour-per-week differential in terms of how much time student athletes \u2013 specifically football and mens\u2019 basketball players \u2013 are spending on athletics versus academics. Much more time is spent focusing on their athletic responsibilities rather than their academic ones, which means the priorities of education are not first and foremost in the experiences of these athletes.<\/p>\n

Now, for sports that have less of a corporate aspect to them, such as swimming, tennis and soccer, there is more time and less responsibility required to be members of those teams. And in that way, I suppose the NCAA can continue to use this language of \u201cmaintaining the priorities of education\u201d without being totally hypocritical. But what I think the NCAA is doing in order to shield themselves from criticism, is to talk about student-athletes as a monolithic group.<\/p>\n

The reality is there is a big difference between revenue-generating student-athletes \u2013 and those are specifically football and men\u2019s basketball players at Division 1 schools \u2013 and all the other student athletes at Division 1 schools, as well as Division 2 and Division 3 schools. The latter don\u2019t have the same public exposure or institutional responsibilities that add to the pull away from education as part of their collegiate experience.<\/p>\n

In my view, the NCAA uses this idea that there is this priority of education as a cover. And that\u2019s where some of this feels to me a bit disingenuous. They are not offering to provide a piece of the\u00a0billion dollars in revenue<\/a>\u00a0they had in 2018. They\u2019re simply allowing student athletes to go out and try to make money on their own.<\/p>\n

This is going to be a deep strain on the students\u2019 ability to spend time doing homework, seeing professors in office hours, going to study groups, working with tutors, spending time in the writing center. All of these things are a fundamental part of the educational experience, even for non-athlete students who work outside of campus to make money.<\/p>\n

3. Do you see any potential pitfalls with this new policy?<\/strong><\/h4>\n

One, you\u2019re going to see students being pulled further and further away from campus in order to strike business deals. Two, there\u2019s going to be a natural inequity that occurs in the amount of compensation that students can get and how they can get it. And while that\u2019s something that should be understood as a necessary or an unavoidable consequence of allowing students to be compensated for their image and likeness, it\u2019s also something that will probably cause some discontent among the student-athletes themselves.<\/p>\n

In fact, when I started collecting interview data from some football and men\u2019s basketball players, the first questions they always had in any conversation about the ability to get compensation are always, \u201cWell, how much is it going to be?\u201d and \u201cIs it going to be different from school to school and person to person?\u201d The answer is probably yes.<\/p>\n

Regardless of how the system is put together, there\u2019s still going to be this difference in how much companies are willing to pay student-athletes based on their public image, how well their team is doing, how well they\u2019re doing individually, if they\u2019ve won any awards recently, if they\u2019ve been on any national media outlets. And people have a problem when they find out that they\u2019re being compensated differently, especially when they feel like \u2013 on the field and in terms of the labor that they\u2019re providing for the colleges and universities \u2013 those things are relatively equal. So I see that as being a big issue that\u2019s going to fall on the academic institutions, not the NCAA, to figure out.<\/p>\n

Author Bio:<\/strong> Jasmine Harris is an Assistant Professor of Sociology at Ursinus College<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

1. Will this measure bring new opportunities for student athletes? I think that remains to be seen. For the few college superstars in football and mens\u2019 basketball, there will potentially be more marketing opportunities at the large-scale level, such as national and international endorsement deals, camp appearances and apparel contracts. For others, there may be […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":49976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33311],"tags":[295459],"coauthors":[],"class_list":["post-49975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","tag-paid-endorsements"],"acf":[],"yoast_head":"\nWill the NCAA\u2019s move to let college athletes get paid endorsements make a difference? 3 questions answered - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/will-the-ncaas-move-to-let-college-athletes-get-paid-endorsements-make-a-difference-3-questions-answered\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Will the NCAA\u2019s move to let college athletes get paid endorsements make a difference? 3 questions answered - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"1. Will this measure bring new opportunities for student athletes? I think that remains to be seen. For the few college superstars in football and mens\u2019 basketball, there will potentially be more marketing opportunities at the large-scale level, such as national and international endorsement deals, camp appearances and apparel contracts. 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