{"id":49574,"date":"2019-09-30T12:53:03","date_gmt":"2019-09-30T19:53:03","guid":{"rendered":"http:\/\/world.edu\/?p=49574"},"modified":"2019-09-30T12:53:03","modified_gmt":"2019-09-30T19:53:03","slug":"we-street-proof-our-kids-why-arent-we-data-proofing-them","status":"publish","type":"post","link":"https:\/\/world.edu\/we-street-proof-our-kids-why-arent-we-data-proofing-them\/","title":{"rendered":"We street-proof our kids. Why aren\u2019t we data-proofing them?"},"content":{"rendered":"

\"\"
\nGoogle recently agreed to pay a US$170 million fine for\u00a0illegally gathering children\u2019s personal data on YouTube without parental consent<\/a>, which is a\u00a0violation under the Children\u2019s Online Privacy Protection Act (COPPA)<\/a>.<\/p>\n

The United States Federal Trade Commission and the New York State Attorney General \u2014 who together brought the case against Google \u2014 now require YouTube to obtain consent from parents before collecting or sharing personal information. In addition, creators of child-directed content must self-identify to restrict the delivery of targeted ads.<\/p>\n

The $170 million fine is a pittance given Alphabet Inc.\u2019s (Google\u2019s holding company) valuation\u00a0of more than US$700 billion<\/a>.
\nThis proposed update to COPPA is crucial legislation that Canadians should be studying – in addition to the European Union\u2019s General Data Protection Regulation – as again, there are multiple documented instances of Alphabet\u2019s subsidiaries failing to protect children\u2019s privacy.<\/p>\n

This legislation, if passed, would have enormous impact on the revenue of the digital ad market for Google and Facebook, as digital ad revenue in the U.S. totalled $107 billion in 2018 We should anticipate sustained resistance from Alphabet\u2019s subsidiary companies and the other major platforms.<\/p>\n

A focus on how we can ensure the consistent protection of the data privacy of children and youth must be central to our discussions of technology globally and to Justin Trudeau\u2019s proposed Digital Charter nationally in Canada.<\/p>\n

Our digital identities comprise data collected across our activities, making personal or identifying information irrelevant. Children today are subjugated to a scale of data collection and targeting that we cannot fathom. Right now, we also have no clue about the consequences, and regulatory protections to data-proof their futures are far from certain.<\/p>\n

My ongoing research on how big tech and media conglomerates are using dark pattern design to bypass privacy regulations protecting personal information has revealed how vulnerable children are to data collection and how Canada\u2019s legislation in particular is failing them.<\/p>\n

Incomprehensible scale<\/h4>\n

For adults and children, Google has access to everything from search queries to online purchases to any app and website associated with gmail accounts –\u00a0including deleted accounts<\/a>\u00a0– or linked via\u00a0cross-browser finger-printing<\/a>.<\/p>\n

As a parent, you create a network of cross-connections when you input information to make purchases for your child online or set up accounts for your child on apps and websites. Added to this is all your child\u2019s activity on YouTube and YouTube Kids, search data to clicks on recommended videos to rewinds and duration of play time.<\/p>\n

Then add cross-browser fingerprinting and most recently, Google\u2019s \u201cGDPR workaround,\u201d\u00a0secret buried web tracking pages that act as pseudonymous markers<\/a>\u00a0that track user activity across the web.<\/p>\n

This latter violation of data privacy was revealed in\u00a0a complaint to the Irish Data Protection Commission<\/a>\u00a0filed the same day Google\u2019s fine was made public.<\/p>\n

We are talking about vast fields of data, the scale of which is difficult to comprehend; this data is used to feed Google\u2019s artificial intelligence recommendation algorithms that now steer everything from\u00a0employment application processes<\/a>\u00a0to\u00a0dating apps<\/a>.<\/p>\n

Children in the United States and Canada have another significant, persistent arena where information is being produced by them and collected by Google. Google entered the educational sphere in 2012, and\u00a0now dominates educational technology market in the U.S., giving Google unprecedented parent-sanctioned access to children\u2019s data through kindergarten to Grade 12<\/a>.<\/p>\n

Dominance in the educational sphere<\/h4>\n

Alphabet Inc. dominates child-directed and child-featured content online through YouTube Kids and has now colonized online educational spaces through Google Docs, G-Suite, Chromebooks and the\u00a0associated Gmail accounts for children that are required for use<\/a>.<\/p>\n

This means that Google\u2019s access to children\u2019s data spans entertainment (YouTube and YouTube Kids), search and purchase histories (via associated parental accounts), and educational sectors.<\/p>\n

The uptake numbers in the educational technology sphere are staggering. Between 2012 and 2016, Google Chromebooks went from less than one per cent of the U.S. school market to over 50 per cent \u2014 more than 30 million Chromebooks are currently being used in American classrooms.<\/p>\n

By 2017, more than 58 per cent of devices purchased for U.S. schools\u00a0were Google devices<\/a>;\u00a0more than 80 million instructors and children use them globally<\/a>.<\/p>\n

Given\u00a0Google\u2019s history of privacy violations<\/a>, it\u2019s no surprise that Google\u2019s rollout of Chromebooks again violated children\u2019s data privacy. Initially,\u00a0Google resisted complying with the federal Family Educational Rights and Privacy Act (FERPA)<\/a>, providing links to its security policies, which FERPA rejected.<\/p>\n

In 2015, the Electronic Frontier Foundation (EFF) filed\u00a0an FTC complaint<\/a>\u00a0because Chromebook default settings initially allowed Google to collect user data including \u201cWeb browsing histories, search-engine results, YouTube viewing habits and saved passwords.\u201d<\/p>\n

Harry Brignull, a user experience specialist, coined the term \u201cdark pattern\u201d to describe a \u201cuser interface that has been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills<\/a>.\u201d<\/p>\n

Gmail accounts for children remain a standard practice in schools today. Standard practice continues to be that children are\u00a0enrolled by schools en masse into Gmail accounts<\/a>, often without parental consent, using their full names, and \u201cinto other services that collect data without any notification.\u201d This data collection is presented as benign, optimizing your child\u2019s experience, enriching education, democratizing access to 21st century online resources.<\/p>\n

Updating the laws<\/h4>\n

What Google has done is create a dynamic, adaptive system of data collection that has already colonized our children\u2019s futures,\u00a0given what we now know of how ad targeting can manipulate behaviour<\/a>. We have no way of knowing how this depth of data collection may be used in years to come.<\/p>\n

In March 2019,\u00a0U.S. senators Ed Markey and Josh Hawley introduced a bipartisan bill to update COPPA<\/a>, banning targeting ads to children, extending privacy protections to 13- to 15-year-olds so data cannot be collected without user permission and an \u201ceraser button\u201d that would allow parents and kids to delete personal information.<\/p>\n

This proposed update to COPPA is crucial legislation that Canadians should be studying – in addition to\u00a0the European Union\u2019s General Data Protection Regulation<\/a>\u00a0– as again, there are multiple documented instances of Alphabet\u2019s subsidiaries failing to protect children\u2019s privacy.<\/p>\n

This legislation, if passed, would have enormous impact on the revenue of the digital ad market for Google and Facebook, as digital ad revenue in the U.S.\u00a0totalled $107 billion in 2018<\/a>\u00a0We should anticipate sustained resistance from Alphabet\u2019s subsidiary companies and the other major platforms.<\/p>\n

A focus on how we can ensure the consistent protection of the data privacy of children and youth must be central to our discussions of technology globally and to Justin Trudeau\u2019s proposed\u00a0Digital Charter<\/a>\u00a0nationally in Canada.<\/p>\n

Author Bio:<\/strong> Siobhan O’Flynn is a Lecturer at the University of Toronto<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Google recently agreed to pay a US$170 million fine for\u00a0illegally gathering children\u2019s personal data on YouTube without parental consent, which is a\u00a0violation under the Children\u2019s Online Privacy Protection Act (COPPA). The United States Federal Trade Commission and the New York State Attorney General \u2014 who together brought the case against Google \u2014 now require YouTube […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":49575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95],"tags":[269061],"coauthors":[],"class_list":["post-49574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-personal-data"],"acf":[],"yoast_head":"\nWe street-proof our kids. 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