{"id":47006,"date":"2019-02-25T01:16:42","date_gmt":"2019-02-25T09:16:42","guid":{"rendered":"http:\/\/world.edu\/?p=47006"},"modified":"2019-02-25T01:16:42","modified_gmt":"2019-02-25T09:16:42","slug":"why-do-we-like-to-evaluate-and-be-evaluated","status":"publish","type":"post","link":"https:\/\/world.edu\/why-do-we-like-to-evaluate-and-be-evaluated\/","title":{"rendered":"Why do we like to evaluate and be evaluated?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2019\/02\/phase_monitoring.png\" alt=\"\" width=\"680\" height=\"397\" class=\"aligncenter size-full wp-image-47007\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2019\/02\/phase_monitoring.png 680w, https:\/\/world.edu\/wp-content\/uploads\/2019\/02\/phase_monitoring-250x146.png 250w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><br \/>\n<span>I call to perform a management to a call center.\u00a0The person with whom I speak warns me that, at the end of the call, I will receive another to assess how I have been treated.<\/span><\/p>\n<p><span>When finishing any menu in a restaurant, the waiter, with kindness, asks me if everything went well.\u00a0Then, he suggests that I rate and comment on the quality of the restaurant on\u00a0<\/span><a href=\"https:\/\/es.wikipedia.org\/wiki\/TripAdvisor\"><em><span>Tripadvisor<\/span><\/em><\/a><span>\u00a0: &#8220;It&#8217;s very important for us&#8221;.<\/span><\/p>\n<p><span>I make a routine purchase at El Corte Ingl\u00e9s, and at the moment of payment, a small screen appears with several\u00a0evaluation\u00a0<\/span><a href=\"https:\/\/www.happy-or-not.com\/es\/\"><em><span>smileys<\/span><\/em><\/a><span>\u00a0: I have to show my degree of satisfaction.<\/span><\/p>\n<p><span>Before deciding what to go to the cinema, some friends tell me that we will go to see such a film, because in\u00a0<\/span><a href=\"https:\/\/www.filmaffinity.com\/es\/topgen.php\"><em><span>filmaffinity it<\/span><\/em><\/a><span>\u00a0has an extraordinary score.<\/span><\/p>\n<p><span>I choose an apartment on\u00a0<\/span><a href=\"https:\/\/es.wikipedia.org\/wiki\/Airbnb\"><em><span>Airbnb<\/span><\/em><\/a><span>\u00a0based on the rating and comments of other guests.\u00a0And at the same time, the owners of the apartments explicitly ask me to rate them\u00a0<\/span><em><span>great!\u00a0<\/span><\/em><span>because their future depends on it.<\/span><\/p>\n<h4><span><strong>The pleasure of living in an evaluated world<\/strong><\/span><\/h4>\n<p><span>All these everyday situations have something in common.\u00a0It&#8217;s about the taste that we experience when we meet an\u00a0<\/span><a href=\"https:\/\/repositorio.uam.es\/handle\/10486\/2049\"><span>evaluated world<\/span><\/a><span>\u00a0.\u00a0And in the digital age, any anonymous person arrogates in turn the right to evaluate.<\/span><\/p>\n<p><span>It&#8217;s nothing strange.\u00a0Since childhood, the school system has accustomed us to give value to what is evaluated.\u00a0The rest is a waste of time.<\/span><\/p>\n<p><span>When asking any child, what about the school? The ordinary will be a simplifying answer: &#8220;Well, 3 outstanding and 4 notable&#8221;.\u00a0What matters is the grade, the number that categorizes and judges us, but not the content of what is learned.\u00a0And it happens that children learn to be people who adapt to the evaluation criteria.\u00a0And nothing more.<\/span><\/p>\n<p><span>You do not learn to learn, but you assume the methods to obtain a better evaluation.\u00a0And it seems that what is not evaluated, does not exist.<\/span><\/p>\n<p><span>Educational models such as\u00a0<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=2HGu5zyq5yI\"><span>Finnish<\/span><\/a><span>\u00a0are based on learning systems where school life is not a competition for maximum qualification.\u00a0Does evaluation\u00a0<\/span><a href=\"https:\/\/pensarlaescuela.com\/2014\/06\/29\/evaluacion-escolar-temida-odiada-contrariamente-aceptada\/\"><span>improve learning<\/span><\/a><span>\u00a0?<\/span><\/p>\n<p><span>In college it is no longer surprising that this\u00a0<\/span><a href=\"https:\/\/es.wikipedia.org\/wiki\/Conductismo\"><span>behavioral<\/span><\/a><span>\u00a0model\u00a0, whereby students only strive when there is a positive evaluation, is the norm.<\/span><\/p>\n<p><span>It is also the norm for\u00a0<\/span><a href=\"https:\/\/revistaeducarnos.com\/la-obsesion-por-la-evaluacion-la-busqueda-del-fracaso\/\"><span>teachers<\/span><\/a><span>\u00a0.\u00a0Doing something gratuitously, without academic prize, becomes a beautiful exception to the pragmatism of the evaluable.<\/span><\/p>\n<p><span>Evaluating and being evaluated becomes a spiral that makes us depend on social recognition.\u00a0It transforms us into people who react to those evaluation criteria.\u00a0And what is not evaluable, simply, is useless because\u00a0<\/span><a href=\"https:\/\/elpais.com\/cultura\/2017\/10\/23\/actualidad\/1508780704_884734.html\"><span>we will not be measured by it<\/span><\/a><span>\u00a0.<\/span><\/p>\n<p><span>It is what the French sociologist\u00a0<\/span><a href=\"https:\/\/editionsladecouverte.fr\/catalogue\/index-La_tyrannie_de_l___valuation-9782707170095.html\"><span>Ang\u00e9lique del Rey<\/span><\/a><span>\u00a0calls &#8220;tyranny of evaluation&#8221;: we become strategists to win in the game of evaluation.<\/span><\/p>\n<h4><span><strong>Social reputation in all areas<\/strong><\/span><\/h4>\n<p><span>But what happens in the educational world has spread to any field of human activity.\u00a0The social reputation system quantifies and compares the quality of the\u00a0<\/span><a href=\"https:\/\/www.edenred.es\/blog\/como-evaluar-rendimiento-empleados\/\"><span>workers<\/span><\/a><span>\u00a0, but also the personal and sentimental areas.<\/span><\/p>\n<p><span>One chapter of the\u00a0<\/span><em><a href=\"https:\/\/www.netflix.com\/es\/title\/70264888\"><span>Black Mirror<\/span><\/a><\/em><span>\u00a0series\u00a0, titled\u00a0<\/span><em><span>Falling Down<\/span><\/em><span>\u00a0, showed a world in which each person carries their own qualification.\u00a0Everyone evaluates and is evaluated and, depending on that rating, we can access the promised bonuses for being a model citizen.<\/span><br \/>\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/LVCJcT3te7E\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span>Although it looks like science fiction, it is a\u00a0<\/span><a href=\"https:\/\/retina.elpais.com\/retina\/2018\/03\/27\/tendencias\/1522145305_569868.html\"><span>social credit<\/span><\/a><span>\u00a0system\u00a0that is already being developed in some cities in China.\u00a0Based on the exemplarity and good citizenship of the inhabitants, a digital label is placed with their assessment.<\/span><br \/>\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Dkw15LkZ_Kw\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span>We are a valued product and we will have to sell well in the market of mutual evaluations.\u00a0We will act as good citizens, not because we want a better city, but because it will affect our qualification.<\/span><\/p>\n<p><span>We love to evaluate because we feel we have the power to discriminate the good from the bad.\u00a0Because we subject others to our judgments, to our criteria, even if we are not in a position to judge anything.<\/span><\/p>\n<p><span>And we like to be evaluated because in that way we are not forgotten: we feel that we exist when being the object of the judgment of other human beings.\u00a0We like to convert others into numbers.\u00a0And also be ourselves numbers to measure our\u00a0<\/span><a href=\"https:\/\/medium.com\/swlh\/likes-on-social-media-87bfff679602\"><span>social success<\/span><\/a><span>\u00a0.<\/span><\/p>\n<p><span>This is what happens with the obsession to accumulate more and more &#8220;I like&#8221; on\u00a0<\/span><em><span>Facebook<\/span><\/em><span>\u00a0.\u00a0Or more\u00a0<\/span><em><span>retweets<\/span><\/em><span>\u00a0on\u00a0<\/span><em><span>Twitter<\/span><\/em><span>\u00a0.\u00a0Or more followers in any other social network, like\u00a0<\/span><em><span>Instagram<\/span><\/em><span>\u00a0or\u00a0<\/span><em><span>Snapchat<\/span><\/em><span>\u00a0.\u00a0It is our particular\u00a0<\/span><em><span>gloriometer<\/span><\/em><span>\u00a0, which measures and evaluates our social acceptance.\u00a0As the\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Peeple_(mobile_application)\"><em>Peeple<\/em><\/a><\/span><em><span>\u00a0app<\/span><\/em>\u00a0<span>does\u00a0on\u00a0<em>smartphones<\/em>\u00a0.<\/span><br \/>\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/uhnUzqLfykI\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span>Evaluate is also hierarchical and enter the logic of the\u00a0<\/span><em><span>rankings<\/span><\/em><span>\u00a0.\u00a0We all seem to live in a\u00a0<\/span><a href=\"http:\/\/www.seuil.com\/ouvrage\/la-societe-du-concours-annabelle-allouch\/9782021350258\"><span>talent TV contest<\/span><\/a><span>\u00a0: compete for the medal!\u00a0There will be a few winners and many other losers.\u00a0Talent is useless if it is not certified.<\/span><\/p>\n<p><span>What note does this article deserve?\u00a0It will be given by the\u00a0<\/span><em><span>clicks<\/span><\/em><span>\u00a0that I attract.\u00a0The practice called\u00a0<\/span><a href=\"https:\/\/es.wikipedia.org\/wiki\/Clickbait\"><span>clickbait<\/span><\/a><span>\u00a0will make, for example, that to get more attention on the Internet, I have to write in a more sensational way.\u00a0If the evaluation criteria are spectacular, I&#8217;ll have to fold them to make this article viral.\u00a0Maybe not.<\/span><\/p>\n<p><span>In his work on\u00a0<\/span><a href=\"https:\/\/www.leadersummaries.com\/ver-resumen\/el-arte-de-ser-feliz\"><em><span>The Art of Being Happy<\/span><\/em><\/a><span>\u00a0, Arthur Schopenhauer pointed to what one represents for others as a cause of unhappiness.<\/span><\/p>\n<p><em><span>&#8220;It is almost inexplicable how much joy all people feel whenever they perceive signs of favorable opinion from others who flatter their vanity in some way.&#8221;<\/span><\/em><\/p>\n<p><span>And yet, we seek to become vain and fall into &#8220;the sad slavery of the opinion of others.&#8221;\u00a0Or it is a requirement of a social system that rewards the adaptation to the evaluation criteria.\u00a0And banishes everything that is not evaluable to the margins.\u00a0It is the\u00a0<\/span><a href=\"https:\/\/es.wikipedia.org\/wiki\/Darwinismo_social\"><span>social Darwinism<\/span><\/a><span>\u00a0of evaluation.<\/span><\/p>\n<p><em><strong>Author Bio:<\/strong> Antonio Fern\u00e1ndez Vicente has a PhD in communication philosophy from the University of Castilla-La Mancha<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I call to perform a management to a call center.\u00a0The person with whom I speak warns me that, at the end of the call, I will receive another to assess how I have been treated. When finishing any menu in a restaurant, the waiter, with kindness, asks me if everything went well.\u00a0Then, he suggests that [&hellip;]\n&hellip; <a href=\"https:\/\/world.edu\/why-do-we-like-to-evaluate-and-be-evaluated\/\" class=\"more\">learn more&rarr;<\/a><\/p>","protected":false},"author":33,"featured_media":47007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15645],"tags":[295144],"coauthors":[11733],"class_list":["post-47006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-evaluated-world"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why do we like to evaluate and be evaluated? - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/why-do-we-like-to-evaluate-and-be-evaluated\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Why do we like to evaluate and be evaluated? - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"I call to perform a management to a call center.\u00a0The person with whom I speak warns me that, at the end of the call, I will receive another to assess how I have been treated. 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