{"id":46635,"date":"2019-01-23T11:57:33","date_gmt":"2019-01-23T19:57:33","guid":{"rendered":"http:\/\/world.edu\/?p=46635"},"modified":"2019-01-23T11:59:16","modified_gmt":"2019-01-23T19:59:16","slug":"why-create-your-personal-brand","status":"publish","type":"post","link":"https:\/\/world.edu\/why-create-your-personal-brand\/","title":{"rendered":"Why create your personal brand?"},"content":{"rendered":"

\"\"
\nAh humans … we are both all different and all alike.\u00a0We gauge, observe, we imitate.\u00a0There is nothing better to see our similarities and differences than social networks.<\/span><\/p>\n

The new family album<\/strong><\/span><\/h4>\n

Facebook and Instagram have become, for some, the family album.\u00a0We pose, we eat, we laugh … we give to see, we reveal, we share.<\/span><\/p>\n

For some, we even have the impression of being their mirror, as they take us, the screen of their phone stick closer, in the privacy of a bed, a bathroom … to the point where one wonders, feeling uneasy, if they are well aware of this display.<\/span><\/p>\n

We are an explosion of diversity<\/strong><\/span><\/h4>\n

There are those who love to show off what they have … here is my new dress, my new makeup, my new shoes, my new home … others like to keep each other informed … here in what city I am, what What I do, with whom … Others, thinking of addressing only intimate friends, have made an uncensored newspaper where they spit venom with their anger and their suffering as a therapy.<\/span><\/p>\n

There are also those who share the mood of the moment or the humor of the day, it is a relaxation.\u00a0Those who have things to say make us think.\u00a0Getting mad.\u00a0Brilliance.\u00a0Blows of cockroach.\u00a0There is everything.\u00a0For all tastes.<\/span><\/p>\n

Some people refuse to be there while others publish the intimate photos to friends only or, on the contrary, some are never seen enough and admired … so dopamine requires a small publication … to boost self-esteem and receive some compliments to the passage by as many as possible.<\/span><\/p>\n

And there are those who need you.\u00a0They have something to sell you.<\/span><\/p>\n

We are more than 2 billion, must speak to each other!<\/strong><\/span><\/h4>\n

In the third quarter of 2018, Facebook had more than 2.27 billion active users each month and 1.49 billion active users every day in the world (including about 30 million French).<\/span><\/p>\n

It’s because Facebook did a good job, explains Benedict Evans, one of the partners of the Californian firm Andreessen Horowitz, in his post,\u00a0<\/span>The End of the News Feed<\/span><\/em>\u00a0on his\u00a0<\/span>blog<\/span><\/a>\u00a0that we would start to get tired of these photos and albums. family.\u00a0You love your dog and you like to post the most pictures of him on Facebook, but for those who follow you … after one or two pictures, weariness comes quickly.\u00a0Same thing for your wardrobe … unless you are a stylist or an influencer.<\/span><\/p>\n

“So many people have shared so many photos today that 50% of Facebook engineers’ efforts must be devoted to inserting more noise into the newsfeed (your photos and your tickets), and the remaining 50% are looking for ways to filter them, “tweeted the\u00a0<\/span>venture capital<\/span><\/em>advisor\u00a0.<\/span><\/p>\n

So, if you are among those who complain about the constant change of algorithms, know that it is because of this incredible participation of all of us.\u00a0When we all … we can become very noisy on social networks, forcing Facebook engineers, assisted by their artificial intelligence, to clean up behind our passage and choose what we see and do not see.<\/span><\/p>\n

The consequence of these behaviors?<\/strong><\/span><\/h4>\n

The news feed is losing more and more relevance.\u00a0We begin to lose interest, according to Benedict Evans, this endless flow that finally brings us little compared to the time that it makes us lose.<\/span><\/p>\n

New trend ?<\/strong><\/span><\/h4>\n

The trend that would point the nose in 2019 would be to participate in smaller communities that share interests and values \u200b\u200bsimilar to ours.<\/span><\/p>\n

You will see more and more people creating their groups and trying to attract people who are interested in the same things, which allows them to spend less time on social networks watching others live to occupy that time. to learn and to create with others.<\/span><\/p>\n

This trend joins another, CVs as we have known and business cards are becoming obsolete.<\/span><\/p>\n

Now everyone is responsible for their personal branding.\u00a0His resume is no longer a document that lists his facts and glories, but rather a story that will thrill the one for whom it was designed.<\/span><\/p>\n

A personal brand image<\/strong><\/span><\/h4>\n

Those who are skilled at designing these stories will find more partners, employers and customers.\u00a0This story evolves with everyone, throughout his life, just like his personal brand image.\u00a0It is also this story that will make other people want to follow you.<\/span><\/p>\n

After a\u00a0<\/span>first series<\/span><\/a>\u00a0of three articles on\u00a0<\/span>the art of possibilities<\/span><\/strong>\u00a0, here is a second series, two articles this time, on\u00a0<\/span>the art of being seen and known<\/span><\/strong>\u00a0\u00a0!<\/span><\/p>\n

In the first article, I will talk more about the phenomenon in general while in the second, I will discuss the importance for artists and journalists to enter the dance.\u00a0We will see some strategies adopted by those who understood that these new wheels become essential for the longevity of a career or the success of projects and companies.<\/span><\/p>\n

The questions that jostle in my head<\/strong><\/span><\/h4>\n

When I chose this topic, several questions jostled in my head.\u00a0How does one become an influencer?\u00a0Why do some brands succeed in changing the behavior of many people?\u00a0Why are some people followed, while others that are sometimes more interesting are much less so?<\/span><\/p>\n

I wanted to understand why this trend and what skills developed to thrive not only in the real world, but also in the virtual world … that occupies more and more of a lot of our lives?<\/span><\/p>\n

Why this trend?<\/strong><\/span><\/h4>\n

What are the key factors that explain why an individual identifies with a brand on the Internet?<\/span><\/p>\n

What does the term “identification” mean in the context of social networks?<\/span><\/p>\n