{"id":45004,"date":"2018-08-23T14:13:35","date_gmt":"2018-08-23T21:13:35","guid":{"rendered":"http:\/\/world.edu\/?p=45004"},"modified":"2018-08-23T14:13:35","modified_gmt":"2018-08-23T21:13:35","slug":"gap-back-to-school-hijab-ad-ignites-social-media","status":"publish","type":"post","link":"https:\/\/world.edu\/gap-back-to-school-hijab-ad-ignites-social-media\/","title":{"rendered":"Gap back-to-school \u2018hijab ad\u2019 ignites social media"},"content":{"rendered":"

\"\"
\nIn July, Gap launched its back to school advertising campaign featuring a group of children of colour from P.S. 153 in Harlem, New York, including\u00a0a young girl wearing a hijab<\/a>. The ad spurred\u00a0positive media coverage<\/a>\u00a0for its celebratory inclusivity and a massive virulent debate on social media.<\/p>\n

Many\u00a0applauded<\/a>\u00a0Gap\u2019s decision, which they perceived as\u00a0empowering women and girls around the world<\/a>. Some who wear hijabs or wore hijabs shared the struggles they faced to find comfortable clothing in middle and high school.<\/p>\n

Hamida Ahmed, a well-known model and Miss Maine pageant winner, expressed her approval\u00a0in a tweet<\/a>.
\n\"\"<\/p>\n

Others were\u00a0outraged by the picture of a young girl in a hijab<\/a>. They brought up stereotypes about Islam, including child marriage, as well as highly publicized cases of honour killings.<\/p>\n

France and Canada<\/strong><\/h4>\n

There were similar reactions from French and Canadian citizens to the Gap ad.<\/p>\n

Journalist Sophie Durocher of the\u00a0Journal de Montr\u00e9al<\/em>\u00a0said that she\u00a0almost choked<\/a>\u00a0when she saw the ad.<\/p>\n

Anne-Christine Lang, an elected French politician representing La R\u00e9publique En Marche,\u00a0called on her constituents and social media followers to boycott Gap<\/a>, tweeted that she will never accept seeing young girls veiled and vowed never to set foot in Gap again.
\n\"\"<\/p>\n

France and Canada do not share the same stance on hijab in schools. In 2004, France,\u00a0a secular state<\/a>,\u00a0banned all religious symbols in schools<\/a>.<\/p>\n

Unlike France, the Canadian federal government protects the right for\u00a0reasonable accommodation<\/a>, which includes\u00a0religious accommodation<\/a>.<\/p>\n

In France, the F\u00e9ministes la\u00efques started a first petition titled \u201cle voile n\u2019est pas un jeu d\u2019enfant!\u201d (the veil is not a children\u2019s toy) on Change.org. The petition has gathered to date almost 8,000 signatures. In Canada, a second petition with the same title has about 1,000 signatures.<\/p>\n

Children pay the price<\/strong><\/h4>\n

Islamophobia is on the rise in the West<\/a>; it is up\u00a0250 per cent<\/a>\u00a0in the U.K., France\u00a0and Canada<\/a>. Sidrah Ahmad, a student researcher looking at Islamophobic violence faced by Muslim women in Toronto, says\u00a0Islamophobia in Canada has gradually risen to a boiling point.<\/a><\/p>\n

In 2016, a Montr\u00e9al\u00a0schoolteacher denied<\/a>\u00a0one of his students her right to take an exam unless she showed him her ears, which she refused to do.<\/p>\n

Last spring, a teenaged basketball player,\u00a0Je’Nan Hayes, was benched<\/a>\u00a0at her team\u2019s finals in Maryland. She had played the whole season but according to the regional referee did not qualify for the playoffs due to national rules about headwear.<\/p>\n

In Toronto, an 11-year-old-girl in a hijab\u00a0was put under the media spotlight<\/a>\u00a0when she made up a story\u00a0of being attacked by a stranger<\/a>. Many demanded that she publicly apologize,\u00a0forgetting she is a child acting normally; children do lie sometimes. A scared child can sometimes \u201ccome up with her own personal bogeyman.\u201d <\/a>.<\/p>\n

Some Muslim women and girls have\u00a0\u201cchosen\u201d to stop<\/a>\u00a0wearing the hijab to escape the feeling of being labelled, misjudged, incompatible with their community or unsafe.<\/p>\n

A new clientele?<\/strong><\/h4>\n

Gap\u2019s use of models in hijabs is not new; the brand depicted\u00a0women wearing headscarves<\/a>\u00a0in its\u00a02017 ads<\/a>. That initiative also spurred mixed reactions.
\n

\"\"

An image from Dolce and Gabbana\u2019s 2016 line of hijab and abayas. Dolce and Gabbana<\/p><\/div><\/p>\n

But the idea of young girls wearing hijabs seems to whip up the urgency to save young girls from political and religious agendas.<\/p>\n

Gap is not the first clothing brand to show a woman wearing a headscarf. In 2016, Dolce and Gabbana introduced a\u00a0line of hijab and abayas<\/a>\u00a0that Muslim women worldwide celebrated, though some felt excluded by the use of a\u00a0white model<\/a>.<\/p>\n

In December 2017, Nike launched\u00a0the Pro Hijab<\/a>\u00a0saying they wanted to \u201cmake sports an inclusive space for Muslim women<\/a>.\u201d However, they forgot to acknowledge the many women in hijabs who had already claimed their rightful place in the athletic world.
\n

\"\"

Zahra Lari of the UAE performs during the women\u2019s short program of figure skating competition at the Asian Winter Games in Sapporo, Japan, in February 2017. (AP Photo\/Eugene Hoshiko)<\/p><\/div>
\nWorld champions\u00a0Ibtihaj Muhammad<\/a>,\u00a0Manal Rostom<\/a>,\u00a0Doaa Elghobashy<\/a>,\u00a0Zahra Lari<\/a>\u00a0and\u00a0Amna Al Haddad<\/a>\u00a0are examples of women athletes who were never hindered by their headscarves.<\/p>\n

In Canada a couple of months before the launching of the Pro Hijab, a\u00a0Winnipeg high school ordered custom hijabs for their athletes<\/a>. They were the second high school in Canada to do so.<\/p>\n

After Nike\u2019s launch, a din of tweeters promised to boycott the brand and accused Nike of normalizing the domination and oppression of women. The tweeters escalated to condemn hijabs and even equated the hijab and Islam with terrorism.
\n

\"\"

Amna Al Haddad, a UAE weightlifter, was one of the inspirations for the Nike Pro Hijab line. Nisaa<\/p><\/div><\/p>\n

The right to cover; the right to uncover<\/strong><\/h4>\n

The issues around wearing a hijab is complex. Many people know very little about Islam, let alone about what\u00a0the hijab actually means<\/a>\u00a0for the\u00a0women who choose<\/a>\u00a0\u2014 or are forced \u2014 to wear it, or\u00a0for those who don\u2019t<\/a>\u00a0wear one.<\/p>\n

I am a Muslim woman. I do not wear a hijab. This does not make me less of a Muslim. But the West tends to represent all Muslim women, veiled or not, by the hijab.<\/p>\n

A negative connotation has been attached to the hijab through news media, movies and popular discussions where many claim Muslim women are oppressed and need to be rescued, despite its value to those who wear it.<\/p>\n

The hijab for young girls is not only opposed by non-Muslim white feminists wanting to \u201csave\u201d young girls from an \u201coppressive religion\u201d but it is also opposed by\u00a0some Muslim women react against the hijab for young girls<\/a>. They perceive early hijab as supportive of child abuse, misogyny and of denying women their rights starting at a young age.
\n\"\"<\/p>\n

A Muslim mother complained<\/a>\u00a0about a traffic safety campaign in London showcasing a four-year-old girl in a hijab. The safety campaign was pulled.<\/p>\n

Many shared novelist Samina Ali\u2019s\u00a0TED talk<\/a>, in which Ali explains the origins of the hijab. Ali says the headscarf has never been a requirement of Islam. Rather, the hijab was a contextual solution to a problem that occurred more than 400 years ago. Ali says the verses of the Quran only advise Muslim women to dress based on custom and function.<\/p>\n

Hajar J. Woodland, the U.K. singer and writer,<\/a>\u00a0says: \u201cThe right to cover is just as important as the right to uncover.\u201d<\/p>\n

Amna Al-Haddad<\/a>, a professional Olympic weightlifter who competed in her hijab and\u00a0consulted with Nike on the Pro Hijab<\/a>, has appeared lately without her veil.
\n\"\"<\/p>\n

But not all Muslim women have the right to make their own choice. For example,\u00a0Iranian women are being jailed<\/a>\u00a0for exercising their choice with headscarves.<\/p>\n

Some tweeted the hashtags #MyStealthyFreedom #WhiteWednesdays and #NoHijabDay.<\/p>\n

Some also feel that girls are persuaded by\u00a0unexamined cultural norms<\/a>\u00a0such as \u201ccarrying the flag of Islam,\u201d \u201cbeing a good daughter,\u201d \u201cfollowing great women in Islam,\u201d \u201clooking like my mother,\u201d \u201clooking like an angel,\u201d and \u201cgoing to heaven.\u201d<\/p>\n

Gap\u2019s mistake<\/strong><\/h4>\n

Gap is not the only brand that did not understand\u00a0how their marketing message affects their global audiences.<\/a>\u00a0Gap made a few mistakes despite its potential good intentions.<\/p>\n

Gap introduced its first girl in hijab in a\u00a0back-to-school<\/em>\u00a0advertising campaign. In many Western schools, hijabs on young girls are\u00a0controversial<\/a>. They are banned in some countries, like France and\u00a0Austria<\/a>, and highly criticized in others.<\/p>\n

Gap assumed their attempt to normalize the hijab on young girls would help Muslim girls feel included, like the world was theirs:\u00a0\u201cHey young world, the world is yours\u201d<\/a>.\u00a0But the rise in hate crimes and bullying based on racism and Islamophobia is on the rise, and so the message is not that simple<\/a>.<\/p>\n

Gap assumed that young children, specifically Muslim girls, are equipped to deal with complex reflections about what religious head wear entails in Western societies. Many of these young girls find themselves in the midst of very heated religious, cultural and political debates.<\/p>\n

Finally, Gap assumed that all girls were free to make decisions about their hijabs and whether to wear it.\u00a0Sometimes they are<\/a>, and sometimes they are not.<\/p>\n

Did Gap purposefully create a controversial ad? Is the idea that\u00a0no publicity is bad publicity<\/em> true?<\/a>\u00a0While many applauded Gap\u2019s inclusive ad, many western audiences were horrified by it, and many Muslim women relived bad memories they were trying to flee.<\/p>\n

Author Bio:<\/strong> Nadia Naffi is an Assistant Professor in the Education Department (Educational Technology) at Concordia University<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In July, Gap launched its back to school advertising campaign featuring a group of children of colour from P.S. 153 in Harlem, New York, including\u00a0a young girl wearing a hijab. The ad spurred\u00a0positive media coverage\u00a0for its celebratory inclusivity and a massive virulent debate on social media. Many\u00a0applauded\u00a0Gap\u2019s decision, which they perceived as\u00a0empowering women and girls […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":45005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[224388],"coauthors":[11733],"class_list":["post-45004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-change","tag-religious-head-wear"],"acf":[],"yoast_head":"\nGap back-to-school \u2018hijab ad\u2019 ignites social media - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/gap-back-to-school-hijab-ad-ignites-social-media\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Gap back-to-school \u2018hijab ad\u2019 ignites social media - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"In July, Gap launched its back to school advertising campaign featuring a group of children of colour from P.S. 153 in Harlem, New York, including\u00a0a young girl wearing a hijab. 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