{"id":40327,"date":"2017-08-30T13:30:20","date_gmt":"2017-08-30T20:30:20","guid":{"rendered":"http:\/\/world.edu\/?p=40327"},"modified":"2017-08-30T13:30:20","modified_gmt":"2017-08-30T20:30:20","slug":"rise-personalised-story-books-means-childrens-privacy","status":"publish","type":"post","link":"https:\/\/world.edu\/rise-personalised-story-books-means-childrens-privacy\/","title":{"rendered":"The rise in personalised story books and what it means for children\u2019s privacy"},"content":{"rendered":"

\"\"<\/p>\n

When was the last time you read a good book? If it was quite a while ago you might want to head to the library or the nearest bookstore, because research shows<\/a> that reading makes you happier. In fact, adults who read books regularly are on average more satisfied with life, and more likely to feel that the things they do are worthwhile.<\/p>\n

Research has also revealed<\/a> that reading for pleasure can be a key factor in children\u2019s levels of happiness. It has been shown that reading is more important for children\u2019s cognitive development than their parents\u2019 level of education. And is also a more powerful factor in terms of life achievements<\/a> than socioeconomic background.<\/p>\n

Yet despite all the benefits reading can bring, statistics from 2014<\/a> show that one in five children in England cannot read well by the age of 11. And with this in mind, anything that helps to encourage children to read is often seen as a good thing.<\/p>\n

Personalised reading<\/strong><\/h4>\n

Over the years, personalised children\u2019s books have become increasingly popular<\/a>. This is when children\u2019s names, addresses, their likes and dislikes are inserted into a story book \u2013 the characters can even look like the children. These books are sold online and have become big business with many new children\u2019s publishers popping up creating these one of a kind story books.
\n

\"\"

\u2018It\u2019s all about me\u2019. Shutterstock<\/p><\/div><\/p>\n

Wonderbly<\/a>, one of the biggest publishers of personalised books, has sold over 2.7 million copies<\/a> of their leading title \u201cThe Little Boy\/Girl Who Lost His\/Her Name\u201d. Children tend to like personalised books because they are specially made for them and often feature themselves or their friends and family members as story heroes. And reading a personalised book together<\/a> can be a really lovely experience for parents and children.<\/p>\n

But personalising books in this way means that how children\u2019s publishers work is now changing. Because as well as producing books, they are now also data managers \u2013 responsible for the privacy and confidentiality of children\u2019s data.<\/p>\n

Privacy fears<\/strong><\/h4>\n

There are no official national guidelines regarding the amount, storage or sharing of data collected by publishers and producers of personalised books<\/a>, so parents must trust the integrity of individual companies and that their family data won\u2019t be misused or misplaced. This data often includes information such as a child\u2019s date of birth, gender, address and photographs.
\n

\"\"

The way children are reading books is changing. Pexels.<\/p><\/div><\/p>\n

Though some progress is being made \u2013 from May 2018 the General Data Protection Regulation<\/a> will apply throughout the EU (including the UK) \u2013 it is still the case that children\u2019s personal data can become ensnared in a web of complex legal and technical challenges if it is ever reused, consolidated, or organised by publishing companies.<\/p>\n

Interviews with UK children\u2019s publishers and app designers<\/a> also show that many handle large amounts of children\u2019s personal data, but don\u2019t necessarily know how to use it effectively.<\/p>\n

Making data safe again<\/strong><\/h4>\n

This is why the UCL Institute of Education is developing new personalised reading technologies<\/a> and also working to address the challenges<\/a> of personalised books.<\/p>\n

As part of the project we are working with the HAT Community Foundation<\/a> and the The Hub of All Things \u2013 a technology designed to help the internet exchange and trade personal data. HATs are \u201cprivate data accounts\u201d that let anyone store their personal data for themselves, so that they don\u2019t have to rely on governments or corporations.<\/p>\n

As we explain in our white paper<\/a>, if publishers use HAT technology, a child\u2019s private data account could hold their personal data in a contained, self-owned database. This means that children and their guardians would be able to own their personal database in the same way they own physical assets, and share the data within it on terms they control.<\/p>\n

Changing the way this data is stored and used is important because there is a big future for these types of books. And it is clear that children\u2019s publishers need a straightforward means of effectively leveraging personalisation \u2013 both economically and educationally \u2013 to improve both the reading experiences of children, and the peace of mind of their parents.<\/p>\n

Author Bio:<\/strong> Natalia Kucirkova is a Senior research associate at UCL <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

When was the last time you read a good book? If it was quite a while ago you might want to head to the library or the nearest bookstore, because research shows that reading makes you happier. In fact, adults who read books regularly are on average more satisfied with life, and more likely to […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":40328,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[136851],"coauthors":[11733],"class_list":["post-40327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-change","tag-personalised-books"],"acf":[],"yoast_head":"\nThe rise in personalised story books and what it means for children\u2019s privacy - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/rise-personalised-story-books-means-childrens-privacy\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"The rise in personalised story books and what it means for children\u2019s privacy - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"When was the last time you read a good book? 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