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When people use facts to defend their preferences, tastes or values, they may turn a disagreement over priorities into a dispute over who is right and who is wrong, turning up the emotional heat. Yutthana Gaetgeaw/iStock via Getty Images Plus

The false and the furious: We aren’t just bothered by different beliefs – we’re bothered when we think others are wrong

Differences in beliefs may not be what drives people apart. A belief that someone else is wrong may be the stronger force.
Fires burned across Spain in summer 2026. Acting quickly to shore up old stone walls when buildings burn can help preserve a region’s history. Jose Jordan/AFP via Getty Images

Wildfire‑damaged historic buildings may not be as ruined as they appear, but saving them means acting fast

The damage is sometimes only centimeters deep. Three engineers explain the colors of burned masonry and other signs preservationists look for amid another destructive fire year.
Strategists are giving names to political action committees that are designed to manipulate voters. Douglas Rissing/Getty Images

Don’t trust the name on the PAC

To manipulate voter perception, political action committees are adopting names that signal the opposite political goals from what those groups intend. And research shows the strategy is working.