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How recent expansion could dilute football’s most powerful brand.

The World Cup has come to an end and what a mixed bag it was for Brazil. Central to Brazil’s desire to host the World Cup was the opportunity to showcase their economic achievements to the world and enhance…

The 2014 World Cup has been celebrated for the number of exciting, high-scoring matches it’s given us. It started with four goals in the opening game as Brazil defeated Croatia 3-1. Then, who could forget…

The extraordinary 7-1 defeat of Brazil by Germany in the World Cup semi-final is richly ironic. Many Brazilians had hoped that by hosting the World Cup in 2014, their country could finally exorcise the…

Russian officials will be hoping that excitement about one of the world’s biggest sporting events generates some goodwill for the country.

It was the greatest advertisement for cricket, but now the game needs to be promoted to everyone, not hidden on pay-TV.

Five questions about World Cup fandom, answered by psychology.

While FIFA officials face charges, women footballers face poor conditions and underinvestment ahead of the World Cup.

A string of controversies look set to turn the tournament into a lesson in how soft power can fail.

As the BRICS Summit meets hot on the heels of the FIFA World Cup, also in Brazil, a remarkable trend is apparent. Most of the major global sports events such as the World Cup and the Olympic Games are…