Yes23 is blanketing the nation in hundreds of ads, while Fair Australia is sticking with a singular message and targeting specific states that will ensure a ‘no’ victory.
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Outgoing Qantas chief Alan Joyce appeared on Monday with Prime Minister Anthony Albanese to unveil the livery
We looked at two ads for the “no” campaign, and two for “yes”, to see how effective their communication strategies have been.
Top contributors
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Professorial Fellow, University of Canberra
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Senior Lecturer, Griffith University
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Professor of Political Communication; Director CAJII, The University of Melbourne
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Professor of Persuasive Language and Storytelling, SKEMA Business School
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Associate Professor of Marketing, University of Sydney
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Director, La Trobe Centre for Global Security, and Professor of International Relations, La Trobe University
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Honorary Professor, University of Sydney