Articles on Women's basketball

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The South Carolina Gamecocks celebrate after beating the Iowa Hawkeyes to win the 2024 NCAA women’s basketball national championship. Gregory Shamus/Getty Images

Is this the dawn of a new era in women’s sports?

Sports media has typically operated under a ‘one and done’ model: focus on women’s sports during high-profile events, before returning to routine coverage of men.
Iowa guard Caitlin Clark (22) drives past West Virginia guard JJ Quinerly (11) in a second-round college basketball game in the NCAA Tournament, on March 25, 2024, in Iowa City, Iowa. (AP Photo/Charlie Neibergall)

March Madness: The stars of women’s NCAA basketball face high expectations as the sport grows

This year’s NCAA tournament might represent another high-water mark for women’s sport as new standards are set for ratings and even more pressure falls on the game’s superstars.

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