Neuropolitics is the science of using your brain activity to predict your political preferences. You might not like it but it’s already in use.
Articles on Voting behaviour
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The likely next prime minister is focusing on tax cuts to solve inflation.
Many factors affect the decision of whether or not to vote in an election: the decision is mostly about motivation, interest in politics and sense of duty.
Organic appeal and reach still trump advertising spending when it comes to digital engagement by parties and individual politicians.
Encouraging people to vote involves changing the discourse. Guilt trips are ineffective.
Top contributors
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Professor, Department of Government, University of Essex
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Senior Research Fellow, Centre for European Studies, Australian National University
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Full Professor, Department of Political Science, Université de Montréal
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Associate Professor of Marketing, Coastal Carolina University
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Instructor, University of Calgary
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Associate Professor of Marketing, Auckland University of Technology