By now, the names Moy Park, Oi and Yingli are deeply embedded in your brain, right? And, you know what they are, where they are from and what they do, agreed? Or are you struggling with them: perhaps these…
Articles on Sports marketing
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The section of the crowd behind the goal was awash with red and white when Switzerland took on Ecuador in their opening World Cup match. Faces were painted; many had white crosses painted onto red cheeks…
When Cristiano Ronaldo scored the last goal in Real Madrid’s extra time Champions League final victory over neighbours Atletico, he put the finishing touches to a season which saw him outperform even his…
This season, some sports commentators and footy fans have argued that the investigation into the supplements regime at Essendon has brought the club, the AFL and “the code” to their knees. From a branding…
Top contributors
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Professor of AfroEurasian Sport, EM Lyon Business School
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Senior Lecturer in Sport Management, Deakin University
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Senior Lecturer in Marketing, Auckland University of Technology
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Emeritus Professor of Cultural Research, Institute for Culture and Society, Western Sydney University
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
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Professor of Strategy, King's College London
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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College of Business Director (Research and Research Training), Victoria University
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PhD Candidate, RMIT University
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Lecturer in Marketing, Manchester Business School, University of Manchester
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Associate Professor of Practice, Fox School of Business and Management, Temple University
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Professor, Deakin University
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Honorary Research Fellow, University of Glasgow
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Associate Professor in Media and Communication, Swinburne University of Technology, Swinburne University of Technology