Sportwashing is becoming more entrenched across the globe, but there are various methods fans can use if they want to resist it.
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There are gold, silver and bronze levels of corporate involvement.
While positive change has been seen, especially surrounding this year’s Women’s World Cup, there is still much work to be done by organizations governing women’s professional sports.
Sponsorship from fossil-fuel companies is worth millions to Australian sport. But growing opposition from the public and athletes themselves may force sports to rethink these deals.
There are risks in biting the hand that feeds you. But sporting bodies that don’t consider their stakeholders’ values will be left at the start line.
Canadian women’s and para hockey have long been woefully underfunded. Management changes at Hockey Canada are an opportunity to correct the unequal way the game is supported.
Corporate brands have a potentially lucrative opportunity with women’s hockey. All they need to do is have a little imagination and take a chance on long-term potential.
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PhD Candidate in Kinesiology, Western University
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Associate Professor, Sports Management, Flinders University
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Associate Professor of Sport Management, University of Michigan
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Professor & Director, School of Kinesiology, Western University
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Research Assistant, Sport, Allyship, and Inclusion Lab, Brock University
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Professor of Sport Management & Chancellor's Chair for Research Excellence, Brock University
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Professor and Dean School of Management, RMIT University
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PhD Candidate, Sport Innovation Research Group, Swinburne University of Technology
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Assistant Professor, Lang School of Business, University of Guelph
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Senior Lecturer in Marketing, Nottingham Trent University
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Senior Lecturer in Marketing, Nottingham Trent University
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Lecturer of Sport Management and Sociology, Swinburne University of Technology