Articles on sponsorships

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Nike has made it clear that its support of Hockey Canada is contingent on the organization behaving in a transparent and accountable manner. THE CANADIAN PRESS/Jeff McIntosh

What the end of Nike’s sponsorship means for Hockey Canada

Taylor McKee, Brock University

The unique relationship between Nike and Hockey Canada makes the end of their decades-long sponsorship especially notable.
A United States women’s national team member takes a shot during a FIFA Women’s World Cup send-off soccer match in San Jose, Calif., on July 9, 2023. Sponsorship and marketing deals with women athletes are often performative and exploitative. (AP Photo/Josie Lepe)

FIFA Women’s World Cup: Professional women athletes are still fighting for equitable sponsorship

Laura Harris, Brock University and Dawn Trussell, Brock University

While positive change has been seen, especially surrounding this year’s Women’s World Cup, there is still much work to be done by organizations governing women’s professional sports.
Street dancers wearing face masks dance the tango in Madrid, Spain, Dec. 16, 2020. (AP Photo/Manu Fernandez)

How to help artists and cultural industries recover from the COVID‑19 disaster

Louis-Etienne Dubois, Toronto Metropolitan University; David Gauntlett, Toronto Metropolitan University, and Ramona Pringle, Toronto Metropolitan University

Governments, universities and creative companies that have experienced growth in the pandemic should play a role in long-term collaborative strategies to support artists and small arts companies.

Related Topics

  1. 2023 FIFA Women's World Cup
  2. Artists
  3. COVID-19
  4. Soccer
  5. Sponsorship
  6. Sport
  7. Sport Canada
  8. sporting governance
  9. Sports sponsorship
  10. Women's sport

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