How Drake’s ice stunt, Ariana Grande’s Petal teaser campaign and Taylor Swift’s ‘Toy Story’ song became a masterclass in modern music marketing.
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A quieter approach to getting the message across can help luxury restaurants maintain their mystique.
Brands should be careful to avoid the cringe factor.
The virality of Elmo’s X post showcases how fictional characters are turning into influencers.
Here’s what you need to know about these mini loans.
As social media becomes more prevalent in our lives, a career as an influencer may seem enticing. But those interested in this new career should be aware of the challenges.
So-called ‘limbic capitalism’ uses social media to target the brain’s reward centres. In the process it escalates health threats to the most vulnerable consumers.
Top contributors
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Dean of Kinesiology, University of New Brunswick; University of Windsor
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PhD Student, Department of Kinesiology, University of Windsor
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Professor of Race Relations, Health and Wellbeing, Te Kunenga ki Pūrehuroa – Massey University
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PhD Candidate, Department of Kinesiology; Epidemiogist at Henry Ford Health, University of Windsor
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Professor of Digital Media, The University of Queensland
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PhD Student, Department of Kinesiology, University of Windsor
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Associate Professor in Media and Creative Communications, Te Kunenga ki Pūrehuroa – Massey University
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Professor of Addiction Research, University of Auckland, Waipapa Taumata Rau
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Research Associate, University of Birmingham
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Senior researcher, Te Kunenga ki Pūrehuroa – Massey University
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Lecturer in Marketing, Newcastle University
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Assistant Professor (CLA), McMaster University
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Professor of Marketing, Maynooth University
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Associate Professor in Marketing, University of Limerick
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Assistant Professor in Marketing, School of Business, Maynooth University