Hosting international sporting events brings prestige and profit to both global sports organizations and repressive regimes, but the gains sacrifice human rights and justice for power and profit.
Articles on Saudi Arabia's Public Investment Fund
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Money talks, and sportswashing often works. Some of football’s biggest names now call the Saudi Pro League home.
As the rivalry between the PGA Tour and the Saudi-funded LIV Golf ends not with a bang, but with a merger, it’s clear both sides are far more interested in financial gain than issues of morality.
Today’s big sport story is LIV Golf, but Saudi Arabia’s involvement in sport will generate many more money-driven, politics-heavy headlines.
For all the efforts at reimagining golf to attract consumer interest, the sportwashing discourse has brought an avalanche of negative attention to the LIV series, and rightfully so.
Top contributors
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Associate Professor, Sport Management, Brock University
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Assistant Professor, Sport Management, Brock University
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Professor of History, University of Guelph
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Professor, School of Kinesiology, University of British Columbia
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Emeritus Professor of Cultural Research, Institute for Culture and Society, Western Sydney University
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PhD, Political Science, Western University