The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.
Articles on Psychographic profiing
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An email from Aleksandr Kogan sheds light on exactly how much your Facebook data reveals about you, and what data scientists can actually do with that information.
There is a growing trend in education towards using personality test data to predict a country’s social and economic progress.
