Articles on Pharmaceutical marketing

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Pharmaceutical industry promotion is a global phenomenon. (Unsplash+/Ahmed X)

Drug company promotion negatively affects how doctors prescribe: Insights from a new Cochrane review

The medical community and governments can no longer ignore the consequences of the promotion of medicines on prescribing.
Marketing trials aren’t conducted for scientific knowledge or the benefit of patients. Ekin Kizilkaya/iStock via Getty Images Plus

Clinical trials that are actually marketing ploys targeting doctors – how seeding trials put profit over patients

Some industry-funded clinical trials show signs of being designed to market drugs rather than to test them for their safety and effectiveness. Detecting these studies remains difficult.
Doctors’ prescribing habits are influenced by drug reps and other industry marketing. Monkey Business Images/Shutterstock

Time to end drug company distortion of medical evidence

Too often, pharmaceutical companies and device manufacturers exert influence in how their products are tested in the research phase and recommended in the clinic.
The Chronic Pain Association of Canada has received money from Eli Lilly Canada Inc., Purdue Canada Inc. and Merck Frosst Canada. A blog post on the association’s website contains messages favourable to increased opioid use. (Flickr/Ajay Suresh)

Why Big Pharma must disclose payments to patient groups

Evidence shows that opioid manufacturers fund patient advocacy groups in Canada, distorting policies to protect public health.
The Family Medicine Forum, Nov. 9, 2017, the Palais des congrès de Montréal. (Twitter/@FamilyMedForum)

Family doctors are overdosing on industry sponsorship

This week’s annual Family Medicine Forum is an opportunity for your family doctor – to cave or resist in the face of Big Pharma sponsorship and marketing.

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