Preachy commercials do not go down well when big brands are suspected of disingenuous motives and virtue signalling.
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Fitness and religion make a potent combination, one people have explored for centuries.
From step counters and active video games to apps for exercisers and tech-enabled gear, there are a lot of ways to combine your workouts with your digital life.
Top contributors
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Distinguished Professor Emerita of Kinesiology, Michigan State University
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Associate Dean (Education & Student Experience) Faculty of Business & Law, Royal Holloway, University of London
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Professor of Kinesiology, Michigan State University
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Preceptor, College Writing Program, Harvard University
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Senior Lecturer in Finance, Royal Holloway, University of London