Tupperware was a pioneer of ‘multi-level marketing’ and enjoyed decades of success. Its demise offers important lessons for marketers in an age of new ‘side hustles’.
Articles on Multi-level marketing
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Ash derided women’s liberation as “that foolishness” – but her success story is very feminist.
Is it really a side hustle if you end up losing money? We surveyed 287 current and former MLM consultants in Australia. The findings paint a bleak picture.
Multi-level marketing schemes promise easy money and a supportive community. But that’s often not how they pan out.
Top contributors
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Lecturer in Marketing and Advertising, Munster Technological University
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Senior Lecturer, School of Accountancy, Queensland University of Technology
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Assistant Professor of History, University of South Florida
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Professor of Management, University of the Sunshine Coast
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Lecturer in Marketing, Research School of Management, Australian National University