Should luxury brands display their logo on everything?
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If you’ve watched many period dramas, you’ve probably seen a mantua. It was worn over a pair of stays (corset) and an often contrasting petticoat. The draping fabric created a front-opening gown.
The popularity of unconventional luxury brand collaborations with young adult Chinese consumers opens potential opportunities for local producers of high end goods.
Across these retail places, cultural workers like stylists and visual merchandisers colour our purchases. How do they do it? I aimed to find out.
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Senior Lecturer in Marketing, University of Roehampton
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Senior Lecturer, Institute for Humanities and Social Sciences, Australian Catholic University
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Assistant Professor, Sociology, MacEwan University
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Professor of Marketing, University of Southampton
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Senior Lecturer in Marketing, Monash University
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Associate Professor of Marketing, Hanken School of Economics