The millennials have boosted rosé consumption: in the United States alone, 65% of them declare themselves “rosé drinkers”. How can this overall success be explained?
Articles on International wine trade
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As firefighters contain the fires that have been raging since Oct. 8, California’s wine industry is assessing the damage and hoping the tourists who fled the ash-filled air return.
The latest figures on the world wine market confirm that the industry is undergoing considerable change, with European countries finding their positions and strategies challenged by the new world..
Top contributors
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Director of the Wine & Spirits Academy, Kedge Business School
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Professor of Economics, Sonoma State University
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Professor of Management and Wine Business, Sonoma State University
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Rédacteur en chef, coordination internationale et technique, The Conversation France
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Anthropologue, Co-directeur du Food 2.0 LAB Paris, chercheur associé au CNRS (ISCC), ESSEC