Despite its widespread use and significant impact, influencer marketing is surrounded by uncertainties, ambiguities and controversies, both for practitioners and general public.
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Deinfluencers prioritize genuine content and real engagement over the meticulously curated content and commercial partnerships that are common in traditional influencer culture.
This strategy has been around since the birth of influencer marketing.
Top contributors
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Professor of Marketing, Cardiff University
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Reader in Marketing, Cardiff University
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Assistant Professor, Faculty of Business, University of New Brunswick
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Senior Lecturer in Marketing, Lancaster University
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Assistant Professor of Marketing, University of Oklahoma
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Associate Head of School (Research), UniSQ School of Business, University of Southern Queensland
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Associate Professor in Marketing, Griffith University
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Professor, Management, University of Bath and Professor of Marketing, Concordia University
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Associate Professor of Marketing, Neoma Business School