Boys are more likely to choose unhealthy foods with on-pack endorsements by sports stars than those without, a new study of primary school-aged children has found. The Cancer Council Victoria’s Centre…
Articles on Celebrity endorsements
Displaying 21 - 23 of 23 articles
Darren Lockyer knows a thing or two about conversions, having banged hundreds between the posts and over the crossbar during his rugby league career. He retired on a high in 2011, having captained the…
Celebrities can successfully help promote public health say experts, despite questions about the long-term benefit that might be delivered from hiring a publicity magnet to promote a cause. In two articles…
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