Despite being on lower incomes, younger people were generally willing to pay more to buy local for environmental reasons or to support better conditions for workers.
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Though still in its early stages, the ‘Buy Canadian’ movement is already delivering promising results across the retail sector.
Does the Buy Canadian movement represent lasting change in consumer behaviour, or is it just a temporary response to geopolitical tensions?
Shoppers like to touch products – and this can also make them spend more.
The COVID-19 pandemic has seen a rise in digital localism — consumers using online local sites to buy and supply goods. Do platforms born during COVID-19 have a chance of survival?
Top contributors
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Lecturer of Marketing in the Lazaridis School of Business and Economics, Wilfrid Laurier University
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Associate professor, Université du Québec à Chicoutimi (UQAC)
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Professor of Consumer Psychology, Anglia Ruskin University
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Full Marketing Professor, Department of Economic and Administrative Sciences, Université du Québec à Chicoutimi (UQAC)
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Associate professor, Université du Québec à Chicoutimi (UQAC)
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Professor of Culture and Creative Industries, Adelaide University
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Associate Professor in Media, Adelaide University
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Professeure agrégée en marketing, titulaire de la Chaire de recherche du Canada en Technologie, durabilité et société (Chaire TDS), et directrice du LaboNFC, Université du Québec à Chicoutimi (UQAC)