Welcome to our “In Conversation” with AFL chief executive Andrew Demetriou and Stuart Macintyre, Professor of History at Melbourne University (and a lifelong Hawthorn supporter). The Australian Football…
Articles on Business of sport
Displaying 81 - 89 of 89 articles
BUSINESS OF SPORT: Australia is renowned for a sporting prowess that is remarkable for its population. Australians love their sporting heroes, from footballers to international tennis stars. Many Australians…
Soccer in Australia has a long and misunderstood history. Where many assume it only gained popularity with the arrival of large numbers of migrants from Europe post-WWII, the reality is that the round…
Rumours of the demise of rugby union are a bit like those of Mark Twain’s “first” death - greatly exaggerated. The recent and sudden appearance of a hybrid rugby code ⎯ supported by Mark Ella and played…
The move to establish an independent commission to run rugby league is a long overdue acknowledgement that strong corporate governance is essential in the small but intensely competitive Australian market…
BUSINESS OF SPORT: Australian taxpayers are right to question government spending. For example, we have recently seen debate over policies such as the National Broadband Network and the Home Insulation…
BUSINESS OF SPORT: The marketing of women in sport in Australia in 2011 is simple: sex sells. Don’t take my word for it though. Google the name of any female athlete and chances are the top search results…
The lucrative broadcast rights deal signed earlier this year by the AFL demonstrates the pulling power of “live” sport in a TV market which is increasingly becoming fragmented by more choice on more platforms…
Almost 15 years have passed since Rupert Murdoch declared that “sport absolutely overpowers film and everything else in the entertainment genre,” yet the media mogul’s words still capture the reality of…
Top contributors
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Professor of AfroEurasian Sport, EM Lyon Business School
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Professor of Strategy, King's College London
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Associate Professor (Senior Lecturer) in Sports Marketing and Communications, Loughborough University
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Professor of Economics, University of Reading
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Director, Centre for Sports Business, University of Salford
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Industry Professor and Chief Economist, University of Technology Sydney
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Lecturer in Marketing, Research School of Management, Australian National University
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Lecturer, University of Canberra
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Professor of Media and Communications, Monash University
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Associate Dean International, University of Chester
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Principal Lecturer in Sport Finance, Sheffield Hallam University
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Dean Education, Faculty and Resources, University Campus of Football Business
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Lecturer in Economics, Finance and Entrepreneurship, Aston University
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Lecturer in Marketing, Coventry University
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Senior Lecturer in Law, James Cook University