Chronic uncertainty in B2B sales can cause mental health problems. These psychological risks need to be handled like any other workplace hazard.
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The telecommunications giant is looking to meet its own cost-cutting targets as it faces increasing competition in a maturing market.
Fonterra’s plan to sell its consumer brands came as a surprise. But there is logic to the dairy giant focusing on selling to the food industry rather than directly to consumers.
B2B brands taking a public moral or ethical stand are increasingly looking at their suppliers and manufacturers to reflect their own values, but where do they draw the line?
Top contributors
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Professor of Agricultural Economics, Lincoln University, New Zealand
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Associate Professor, School of Engineering, RMIT University
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Senior Lecturer of Marketing, RMIT University
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Associate Professor in Marketing, University of Canterbury
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Associate Professor of Marketing, Department of Agribusiness and Markets, Lincoln University, New Zealand
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Associate Professor of Marketing, Auckland University of Technology
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Associate Professor of Marketing, Copenhagen Business School