Women are highly aware of alcohol’s immediate effects, but, in a culture that promotes drinking as self-care, dangers down the track aren’t front of mind.
Articles on alcohol marketing
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Alcohol labels using artwork, imagery and symbols are designed to appeal to women. Here’s why that’s a problem.
Heavy use of alcohol by caregivers places children at increased risk of serious harm. This burden of alcohol-related maltreatment is similar to traffic deaths caused by others drinking.
So-called ‘limbic capitalism’ uses social media to target the brain’s reward centres. In the process it escalates health threats to the most vulnerable consumers.
Sports sponsorship is the main way children are exposed to alcohol marketing. It increases their risk of drinking at earlier ages, drinking more once they start and drinking more hazardously.
Cross-border advertising and the metaverse are pushing governments to reassess how they manage the potential harm caused by alcohol advertising. Is New Zealand doing enough?
If all the “super consumers” reduced their drinking to the recommended two-drinks-a-day average, alcohol sales would fall by 39%.
Top contributors
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Professor of Addiction Research, University of Auckland, Waipapa Taumata Rau
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Senior Research Fellow in the Health Environment & Infection Research Unit (HEIRU), University of Otago
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Associate Professor, University of Canterbury
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Research fellow, Department of Paediatrics and Child Health, University of Otago
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Professor, Centre for Alcohol Policy Research, La Trobe University
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Professor of Race Relations, Health and Wellbeing, Te Kunenga ki Pūrehuroa – Massey University
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Professor of public health policy, Te Kunenga ki Pūrehuroa – Massey University
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Associate Professor in alcohol policy, Te Kunenga ki Pūrehuroa – Massey University
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Senior Research Officer and Statistician, Te Kunenga ki Pūrehuroa – Massey University
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Professor of Psychology, Director of the Christchurch Health and Development Study, University of Otago
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Associate Professor in Media and Creative Communications, Te Kunenga ki Pūrehuroa – Massey University
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Professor of Digital Media, The University of Queensland
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Associate Professor, National Drug Research Institute, Curtin University
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Research Fellow, Centre for Public Health, Equity and Human Flourishing, Torrens University Australia
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Professor of Public Health, Torrens University Australia