Increasingly, digital advertising is designed to dissolve into the flow of the content you consume online.
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Online ads targeting parents in Australia prey on anxieties about their babies’ nutrition and wellbeing.
New data shows how groups with benign-sounding names like ‘Mums for Nuclear’ are running political ad campaigns online. But they don’t even have to be truthful.
Children, busy parents and young people can be more easily swayed by unhealthy food ads. We found campaigns aimed at all of them.
Top contributors
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Professor of Law, The University of Melbourne
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Professor of Digital Communication, Director of QUT Digital Media Research Centre, Queensland University of Technology
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Node Administrator, ARC Centre of Excellence for Automated Decision-Making & Society, Monash University
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Research Fellow, The Centre for Digital Cultures and Societies, The University of Queensland
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Research Assistant, ARC Centre of Excellence for Automated Decision-Making & Society, The University of Melbourne
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Professor of Digital Media, The University of Queensland
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PhD Candidate, Deakin University, The University of Melbourne
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Research Officer, School of Communication and Arts, The University of Queensland
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Professor of Media, School of Media, Film, and Journalism, Monash University