Connecting with an audience in a productive way can mean first figuring out what they think, feel and believe before you start sharing your message.
Michigan State University
Michigan State University Spartans work to advance the common good in uncommon ways. The nation’s pioneer land-grant university, MSU began as a bold experiment that democratised higher education and helped bring science and innovation into everyday life. Today, MSU is one of the top research universities in the world - on one of the biggest, greenest campuses in the nation - and is home to a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.
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Scientists are trying to figure out what risks changes in Lake Chad’s levels pose to people in the region.
Baru-baru ini, penelitian menunjukkan bertambahnya jumlah perempuan lajang di kota termahal di dunia mendorong terjadinya gentrifikasi.
Rail advocates often make the case that trains are a cleaner mode of transportation, but why is that so? And what would it take to expand rail in the U.S.?
A new study examined how growing numbers of single women in one of the world’s most expensive cities are contributing to its gentrification.
Wanita lebih rentan terhadap panyakit yang berhubungan dengan sistem imun seperti alergi. Tetapi hal ini dikarenakan mereka memiliki sistem imun yang super-kuat.
Though largely political and symbolic, the campus free speech order that President Trump issued matters because it ties millions of federal research dollars to how well colleges protect free speech.
Despite the known benefits of black students having black teachers, teacher license exams often stand in the way – even though they don’t predict which teachers will be effective, a scholar says.
As marijuana and its derivatives are sold legally in more states, pets are getting into pot, accidentally. And some owners are intentionally giving them CBD. A vet explains the dangers.
Senegal is important for Africa because it’s a country that shifts the narrative of the continent as an “arc of instability.”
Teachers’ unions often claim they are striking for better schools on behalf of students. A closer look at recent strikes suggests they are fighting for something else: membership.
Artificially intelligent drug design programs could discover new therapies for conditions that are difficult or prohibitively expensive to cure.
Thanks to the prevalence of technology, children are exposed to thousands of commercials a year. How can parents make their children more aware of how commercials influence what they think and do?
In the US, black children wait longer to be adopted and cost less to adopt than white children.
Memakai pendekatan agresif dalam komunikasi sains berkemungkinan mengurangi kredibilitas ilmuwan di mata orang awam.
Women are more prone to immune-related diseases like allergies and irritable bowel syndrome. But this may be due to the fact that they have super-strong immune systems.
Every device that you use, every company you do business with, every online account you create – they all collect data about you and analyze it to figure out minute details of your life.
After 15 years of Facebook, the ways brands use it for marketing and advertising have changed – right alongside the way people make decisions as they scroll through a never-ending feed of information.
For decades, advertisers and marketers struggled to predict the consumption of leisure products such as movies and books. Now, big data reveals how people really spend their leisure time.
The European Union has issued its first fine, cracking down on companies that misuse users’ personal data. Why hasn’t the US taken a similarly strong approach?
Authors
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Assistant Dean for Practice, Innovation, and Professional Education and Associate Professor of Nursing, Michigan State University
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Professor of Nuclear Physics, Michigan State University
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Assistant Professor of Law, Michigan State University; Institute for Humane Studies
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Associate Professor of Public Health, Michigan State University
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Professor of Journalism, Michigan State University
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PhD Candidate in Social Work, Michigan State University
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Research Specialist, Michigan State University
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Assistant Professor of K-12 Educational Administration, Michigan State University
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Professor of Public Relations, Michigan State University
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Associate Professor of Religious Studies, Michigan State University
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PhD Student, Michigan State University
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Professor of Pediatrics and Human Development at the Michigan State University College of Human Medicine, Michigan State University
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Foglio Endowed Chair of Spirituality, Michigan State University
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Patricia Edwards is a Friend of The Conversation.
Professor of Education, Michigan State University
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Professor of Physics and Astronomy, Michigan State University