About this app
Everything you love about WhatsApp plus built-in tools for business
WhatsApp Business is a free-to-download app with built-in tools to help you work smarter, build trust, and grow your business.
You get free calls* and free international messaging* plus business features to help you do more with conversations.
Download the app to get business benefits like these:
• Work smarter. Save time by letting the app do the work for you! Send customers automated quick replies and away messages so you never miss an opportunity. Use labels to quickly organize, filter, and find important conversations. Create a status to share an offer or news, and even take orders and payments** in-app to create a great customer experience.
• Build relationships and trust. With a professional business profile on a secure platform, you build credibility and trust with customers. Use the app to provide more responsive customer support and build long-term loyalty. Subscribe to Meta Verified*** to reinforce your authenticity.
• Sell more and grow. Get discovered, advertise, and make more valuable customer connections. Boost sales by sending targeted offers to customers; create ads that click to WhatsApp; showcase your product catalog; and give customers the convenience of in-app orders and payments.**
FAQs
Are all features free?
The app is free to download and use, with a mix of free and paid features.
Can I still use my personal WhatsApp?
Yes! As long as you have two different phone numbers, your business and personal accounts can live together on a single device.
Can I transfer over my chat history?
Yes. When you set up the WhatsApp Business app, you can restore a backup from your WhatsApp account to transfer your messages, media, and contacts to your business account.
How many devices can I connect?
You can have a total of five web-based devices or mobile phones on your account (up to 10 if you subscribe to Meta Verified***).
*Data charges may apply. Contact your provider for details.
**Not available in all markets
***Available soon globally
Terms of Service: https://www.whatsapp.com/legal/terms-of-service
Learn more about messaging privately: https://www.whatsapp.com/privacy
Learn more about WhatsApp safety: https://www.whatsapp.com/security
Complain on the new business WhatsApp state algorithm
Mairogee
Dear WhatsApp Team, I would like to express my concern about the recent change to the status algorithm. It appears that the statuses of people I recently chat with are now prioritized at the top of the status list. While this change might seem beneficial for personal use, it is having a significant negative impact on businesses and content creators who rely on WhatsApp statuses for visibility and engagement. Previously, statuses appeared in chronological order or were influenced by the user's overall activity, allowing businesses to reach a broader audience. However, this new system limits the visibility of statuses to only those who frequently chat, sidelining businesses and service providers who do not maintain constant conversations with their audience. This change undermines the potential of WhatsApp as a platform for business growth and promotion. It affects the connection businesses have with their customers and reduces the effectiveness of status updates as a marketing tool. I kindly urge the team to reconsider or adjust this algorithm to strike a balance between personal interaction and business utility. Perhaps offering users the option to customize how statuses are displayed would address this issue effectively.Thank you for considering this feedback. I hope WhatsApp continues to prioritize inclusivity and usability for all its users, including businesses that depend on the platform for outreach.
Suggestion on the updated version of the WhatsApp business app
Tundey2730
Dear WhatsApp Team, I would like to express my concern about the recent change to the status algorithm. It appears that the statuses of people I recently chat with are now prioritized at the top of the status list. While this change might seem beneficial for personal use, it is having a significant negative impact on businesses and content creators who rely on WhatsApp statuses for visibility and engagement. Previously, statuses appeared in chronological order or were influenced by the user's overall activity, allowing businesses to reach a broader audience. However, this new system limits the visibility of statuses to only those who frequently chat, sidelining businesses and service providers who do not maintain constant conversations with their audience. This change undermines the potential of WhatsApp as a platform for business growth and promotion.It affects the connection businesses have with their customers and reduces the effectiveness of status updates as a marketing tool. I kindly urge the team to reconsider or adjust this algorithm to strike a balance between personal interaction and business utility. Perhaps offering users the option to customize how statuses are displaved would address this issue effectively. Thank you for considering this feedback. I hope WhatsApp continues to prioritize inclusivity and usability for all its users, including businesses that depend on the platform for outreach. Sincerely, Abdullahi
Improvement needed
JT_DY
Dear WhatsApp Team, I would like to express my concern about the recent change to the status algorithm. It appears that the statuses of people I recently chat with are now prioritized at the top of the status list. While this change might seem beneficial for personal use, it is having a significant negative impact on businesses and content creators who rely on WhatsApp statuses for visibility and engagement. Previously, statuses appeared in chronological order or were influenced by the user's overall activity, allowing businesses to reach a broader audience. However, this new system limits the visibility of statuses to only those who frequently chat, sidelining businesses and service providers who do not maintain constant conversations with their audience. This change undermines the potential of WhatsApp as a platform for business growth and promotion. It affects the connection businesses have with their customers and reduces the effectiveness of status updates as a marketing tool. I kindly urge the team to reconsider or adjust this algorithm to strike a balance between personal interaction and business utility. Perhaps offering users the option to customize how statuses are displayed would address this issue effectively. Thank you for considering this feedback. I hope WhatsApp continues to prioritize inclusivity and usability for all its users, including businesses that depend on the platform for outreach. Sincerely, JT
WhatsApp status update
GiftDiamond
Dear WhatsApp Business Team, I would like to express my concern about the recent change to the status algorithm. It appears that the status of people I recently chat with are now prioritized at the top of the status list. While this change might seem beneficial for personal use, it is having a significant negative impact on businesses and content creators who rely on WhatsApp statuses for visibility and engagement. Previously, statuses appeared in chronological order or were influenced by the user's overall activity, allowing businesses to reach a broader audience. However, this new system limits the visibility of statuses to only those who frequently chat, sidelining businesses and service providers who do not maintain constant conversations with their audience. This change undermines the potential of WhatsApp as a platform for business growth and promotion. It affects the connection businesses have with their customers and reduces the effectiveness of status updates as a marketing tool. I kindly urge the team to reconsider or adjust this algorithm to strike a balance between personal interaction and business utility. Perhaps offering users the option to customize how statuses are displayed would address this issue effectively.Thank you for considering this feedback. I hope WhatsApp continues to prioritize inclusivity and usability for all its users, including businesses that depend on the platform for outreach.
We update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
Version 26.33.72
The developer, WhatsApp Inc., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
Purchases
Financial Info
Location
Contact Info
Contacts
User Content
Identifiers
Usage Data
Diagnostics
Privacy practices may vary based, for example, on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
Provider
WhatsApp Inc.
Size
371.5 MB
Category
Business
Compatibility
Requires iOS 15.1 or later.
iPhone Requires iOS 15.1 or later.
Location
This app may use your location even when it is not open, which can decrease device battery life.
