Welcome to ELARA, Iraq's smart beauty & skincare shopping powered by AI! New updates: - Fresh Design & UI/UX — Enjoy a cleaner, more modern ELARA with a refined look across all pages. - Better Customer Experience — Faster navigation, clearer prices, improved product pages, and a smoother checkout flow built around how you actually shop. - Better AI Skin Analysis — Upgraded to a more accurate model, now analyzes multiple face angles, shows your skin age, and explains your skin type in clear, personalized detail. - Personalized Product Match — See exactly why a skincare product fits your skin, with tailored recommendations based on your unique AI scan. - Faster, more accurate search — Find products, brands, and routines more easily. - Stronger performance & reliability — Speed, notifications, and overall stability improved throughout the app.

Welcome to a smarter ELARA, a major upgrade! This version brings powerful improvements to make your beauty and wellness journey even easier: - ELARA AI is now smarter and more accurate than ever - ELARA AI Skin Analysis now uses the Baumann Skin Type System to detect your skin type, surface your main concerns, and recommend a personalized routine just for you - Subscriptions are live! Subscribe to your favorite products and receive them on schedule, with discounts - Scan products with your camera and find them instantly inside the app Update now and experience the new ELARA.

Welcome to a smarter ELARA, a major upgrade! This version brings powerful improvements to make your beauty and wellness journey even easier: - ELARA AI is now smarter and more accurate than ever - ELARA AI Skin Analysis now uses the Baumann Skin Type System to detect your skin type, surface your main concerns, and recommend a personalized routine just for you - Subscriptions are live! Subscribe to your favorite products and receive them on schedule, with discounts - Scan products with your camera and find them instantly inside the app Update now and experience the new ELARA.

New payment methods are now available, including QiCard, ZainCash, Visa and MasterCard. Enjoy using ELARA for a smarter beauty & skincare shopping!

A major ELARA upgrade is here. - Smarter AI Skin Analysis: skin age, detailed zone mapping, and personalized routines with expected timelines - Redesigned homepage: cleaner, faster, built around your skin profile - More engaging AI interactions that feel personal - Personalized products and routines based on your skin concerns Update now. Your skin will thank you.

Bug fixes and app experience improvements. Enjoy using ELARA!

Payment via FIB (First Iraqi Bank) is now available. Bug fixes and improvements. Enjoy using ELARA for a smarter skin and beauty care!

Bug fixes and minor design upgrades.

Bug fixes and improvements.

A completely redesigned ELARA, more modern, more intuitive, and more you. - Fresh New Design — A major visual upgrade with a cleaner, more modern interface that makes browsing and shopping feel effortless. - Smarter ELARA AI — Enhanced AI capabilities for more personalized and accurate recommendations. - Improved Skin Analysis — Better accuracy and a smoother experience for your AI-powered skin scans. - Overall UI/UX Improvements — Faster navigation, refined interactions, and a more polished feel throughout the app. - Bug Fixes & Performance — Squashed bugs and under-the-hood improvements for a smoother, more reliable experience.

Bug fixes and improvements.

Minor changes and bug improvements.

Notifications are now live on ELARA, we've done some bug fixes on ELARA AI, product exploring, AI Skin Analysis, made the app faster, and did minor changes to make ELARA more enjoyable for you.