ACTIVATE - Activity Rewards
Move more. Earn rewards.
Only for iPhone
Free · Designed for iPhone. Not verified for macOS.
iPhone
ACTIVATE – Activity Rewards is your personal health companion, designed to help you move more, track your progress, and earn real financial rewards along the way.
Developed by Milton Keynes City Council, in collaboration with Loughborough University's Centre for Lifestyle Medicine and Behaviour (CLiMB) and Milton Keynes University Hospital, ACTIVATE is built around you — your goals, your schedule, and your pace.
YOUR PERSONALISED ACTIVITY PLAN
Answer a few simple questions when you first sign up and ACTIVATE will create a weekly physical activity plan tailored to your lifestyle. Your goals adapt week by week based on how you're doing — increasing gently when you're on a roll, or easing back if you need a breather. No one-size-fits-all targets here.
TRACK YOUR PROGRESS IN REAL TIME
Link your smartwatch and let ACTIVATE do the hard work. Your steps, active minutes, heart rate, and more are synced automatically throughout the day. Watch your progress build on the dashboard, explore your stats over days, weeks, and months, and see exactly how close you are to hitting your daily goal.
EARN REWARDS FOR STAYING ACTIVE
Every day you hit your activity goal, you earn real rewards. Your credits build up over the quarter and can be claimed as Love2Shop vouchers — redeemable at hundreds of retailers nationwide. It all adds up, so every bit of movement counts.
PLAN YOUR ACTIVITY YOUR WAY
Use the Action Planning feature to decide what you'll do, when, where, and for how long — then let ACTIVATE remind you when it's time to get moving. Review your plans each week and adjust based on what's working.
STAY INFORMED AND MOTIVATED
Browse a library of trusted health resources covering physical activity, behaviour change, managing Type 2 diabetes, and more. Get timely nudges, motivational messages, and smart alerts — including notifications directly to your wrist.
BUILT WITH ACCESSIBILITY IN MIND
ACTIVATE is designed to be clear, simple, and easy to use — with plain English throughout, large tap targets, screen reader support, and customisable notification settings.
Note: ACTIVATE is part of the Milton Keynes Activity Rewards Programme (MKARP). Access requires a study-issued ID provided by the research team.
Ratings & Reviews
- This app has not received enough ratings or reviews to display an overview.
- General updates and fixes
The developer, Cuttlefish Multimedia Ltd, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
- Health & Fitness
- Contact Info
- Identifiers
- Usage Data
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
- Diagnostics
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Provider
- Cuttlefish Multimedia Ltd
- Size
- 43.5 MB
- Category
- Health & Fitness
- Compatibility
Requires iOS 15.1 or later.
- iPhone
Requires iOS 15.1 or later. - iPod touch
Requires iOS 15.1 or later. - Mac
Requires macOS 12.0 or later and a Mac with Apple M1 chip or later. - Apple Vision
Requires visionOS 1.0 or later.
- iPhone
- Languages
- English
- Age Rating
18+
- 18+
- Frequent
Medical Treatment Information
Contains
Health or Wellness Topics
- Copyright
- © 2026 ACTIVATE